Background
Lollipops is a retail business founded by Amy and her partner, operating two branches in Bamber Bridge and Penwortham. The first branch opened in 2021, immediately after COVID-19 lockdown restrictions were lifted. Launching during such an uncertain economic climate was a bold move, but the business has grown steadily over nearly five years.
Challenges
- Starting Without a Business Plan: The founders entered the market without prior business experience or a formal plan, which made early decisions challenging.
- Visibility Issues: The original Bamber Bridge shop was located on a side street, limiting exposure and footfall.
- Work-Life Balance: As the business expanded, maintaining a healthy balance between work and personal life became increasingly difficult.
Support and Solutions
- Networking and Advisory Support: Through a Boost networking event, Lollipops connected with business advisor Debbie Chin, whose guidance proved invaluable. Debbie helped the team access resources, courses, and funding opportunities.
- Grant Funding: With Debbie’s assistance, Lollipops secured a £5,000 grant from South Ribble Council, enabling them to relocate to a high street location for better visibility.
- Digital Expansion: Initially focused on in-store sales to support the high street, Lollipops later embraced online channels, offering local delivery and live order packing to enhance customer experience.
Marketing and Community Engagement
- Social Media Presence: Lollipops actively uses TikTok, Facebook, Instagram, and other platforms to engage customers.
- Seasonal Events: The business organizes themed events, such as Christmas celebrations featuring Santa visits, to attract families and create memorable experiences.
Key Learnings
- Importance of Planning: A clear business plan and knowledge of available resources are critical for new entrepreneurs.
- Adaptability: Moving to a high street location and embracing online sales were pivotal for growth.
- Value of Support Networks: External advisors and local council support can significantly impact small business success.
Future Outlook
Lollipops plans to continue expanding its online presence and hosting community events while striving to improve work-life balance through strategic staffing and operational adjustments.
Case Study: Lollipops – Building a Business Post-Pandemic