Background
Jamie Evans, a chef with over 20 years of experience, transitioned from running a small restaurant to owning a pub in his hometown of Darwen. His vision was to create a premium pub experience that served as an asset to the local community, offering more than just food and drink.
Challenge
Traditional pubs face declining footfall and revenue due to changing consumer habits, economic pressures, and generational shifts away from all-day drinking. Jamie recognized that simply operating as a “pub” would not be sustainable in today’s climate.
Solution
Jamie adopted a multi-stream revenue model and community-focused approach:
- Diversified Offerings:
- Added rooms upstairs for corporate guests.
- Introduced comfort food menus and midweek deals during colder months.
- Organized events such as networking sessions, themed nights, and creative activities (e.g., Halloween sip-and-paint).
- Community Engagement:
- Partnered with Growth Lancashire for business support and mentoring.
- Leveraged email marketing and storytelling to promote the pub.
- Hosted family-friendly events like firework displays and planned a World Cup fan zone.
- Corporate Integration:
- Targeted business-to-business opportunities such as corporate lunches and Christmas parties.
- Encouraged local businesses to use the venue for meetings and celebrations.
Results
- Summer Success: The beer garden became a major attraction, driving high footfall.
- Event Calendar: Regular events diversified the customer base and increased engagement.
- Christmas Bookings: Fully booked for December events and nearly full for Christmas Day.
- Community Positioning: Spinners is evolving into a community hub, not just a pub.
Key Learnings
- Adaptability is crucial: Seasonal changes require menu and marketing adjustments.
- Multiple revenue streams: Accommodation, events, and corporate services complement food and drink sales.
- Community-first approach: Supporting local businesses and families builds loyalty.
- Innovative thinking: Creative events and non-alcoholic options cater to modern preferences.
Future Outlook
Jamie aims to make Spinners an integral part of Darwen’s community, hosting regular events and creating family-friendly spaces. Plans include expanding outdoor facilities for major sporting events and continuing to innovate with unique experiences.