Growth Lancashire advisor Purves Ali has been working with a local family business based in Blackburn helping them to grow using the business support services which includes one to one business support and advice, mentoring support and attendance at business workshops. They have accessed support in previous years as well including support to develop an app that would support them with marketing. Growth Lancashire has been involved for a number of years in this.
Jasats began in 1995 with a simple vision: to craft hearty, flavour-rich savoury bakes that bring people together. Founded in Blackburn, Lancashire, the business started life as a small family operation of husband and wife working from a terraced house kitchen, producing just two varieties of pies using a single hand-operated machine.
What started as a local venture driven by passion and perseverance has grown into a fully-fledged food manufacturing business, producing a wide range of pies, pasties, samosas and ready meals.
Today, Jasats operates from a food grade industrial site in Blackburn, equipped with automated machinery and supported by a dedicated team of skilled staff.
Over the years, Jasats has evolved while keeping its family ethos at the heart of everything it does. In 2007, the founders’ daughter joined the business, bringing fresh ideas and energy. More recently, Zaid, their son, joined the cavalry and now runs much of the company’s day-to-day operations. Zaid has led the business into a new phase of growth — strengthening wholesale supply, overseeing production, managing logistics, and driving expansion into retail and direct-to-consumer sales. His leadership has helped modernise operations while keeping the personal touch and quality that Jasats is known for.
Looking ahead, their focus is on sustainable growth strengthening partnerships, developing new product lines and investing in efficient systems that maintain consistency as we scale, new team members bring fresh ideas, and the company is actively seeking to widen distribution, perhaps explore export potentials, and strengthen its brand presence across the UK.
From humble beginnings to an established food manufacturer, Jasats remains a family story built on hard work, integrity and great food. With the new generation of family leading the next chapter, the business continues to balance tradition and innovation, producing honest, flavour-packed bakes that celebrate our Lancashire roots and family heritage.
